Zero to One Uncovered: A Handbook to Break Away from Conventional Thinking and Pursue The Uncharted in Entrepreneurship 

A key concept in the book is that of vertical progress and its transformative power. That is, going from 0-1, or taking a typewriter and converting it into a word processor, instead of building a 100 more, for example. Achieving this kind of progress is difficult because it defies normal thinking. The concept helps us unlock the kind of thinking necessary to build the future and will help startups shape unprecedented business innovation.