Worrying About How to Get the First Customers for Your Digital Product?
Do These Struggles Sound Familiar When Trying to Scale Your Product?
Challenges Scaling Product and Finding First Customers
Unclear Value Proposition
Skill Gaps in Outreach and Discovery
Customer Development Coaching
Global Product Management Frameworks
Hands-on Support
Templates
Reviews
Consultancy Specifics:
Top Product Companies We Work With
Connect with Our Customer Development Team
Our Week-Based Program Agenda
Week 1 – Kickoff Meeting
Kickoff meeting where the brief will involve the following:
a) Agenda for 6-month program including learning plan
b) Timelines
c) Responsibilities
d) Goals/Results
Also, Week 1 will involve parallel learning between Beta Launch and Tracified teams.
Week 2 – Knowledge Transfer (KT) Start
Review of 1st book and learning outcomes assessment.
+Introduction to Agile framework (to support program effectiveness and future learning + application)
Week 3 - KT & Intro to Account-based Marketing
Review of 2nd book and learning outcomes assessment.
+Account-based marketing (organization structure, hierarchy, awareness of specific issues/needs, personalization)
Week 4 – KT & Intro to LinkedIn Outreach
Review of 3rd book and learning outcomes assessment.
+Outreach scripts/buyer psychology (across channels including LinkedIn and email)
Week 5 – KT Continue & LinkedIn + Email Outreach Begins
Review of 4th book and learning outcomes assessment.
+Start LinkedIn outreach + email
Week 6 - Week 12 - 1st Iteration of Outreach & Discovery and Retrospective Session
conducting of Discovery calls with prospects (*Beta Launch team will be a part of first discovery calls in setting the tone, finalizing question set, etc.)
+Parallel sessions to review accept rate, responses on LinkedIn, video recordings of discovery calls, etc., to fine-tune messaging and discovery conversations.
* Discovery Sprint Retrospective Session at the end of first iteration of outreach/discovery
Week 13 - 24 - Half-Way Point Review + Start of Three 4-Week Discovery Iterations
Half-way mark (3 months completed), assess understanding of market, problems, who the actual customer Tracified can sell to is, etc.
Fine-tune understanding and learning through continuous outreach/discovery while building adequate sample size to test validations.
Three 4-week iterations of outreach/discovery need to be run to establish actual understanding. (Week 12 to 16 + Week 16 to 20 + Week 20 to 24)
*Discovery Sprint Retrospective Session at the end of each 4-week iteration
Final Consulting Week - Discovery Sprint Retrospective + Way Forward Strategy Session
Discovery Sprint Retrospective Session involving customer success team and leadership team
+‘Building With a Purpose’, an outcome-strategy setting and alignment session
Elevate your accelerator program's startup success rate with our specialized Product Management workshops.
Product-Managers-as-a-Service
Custom Training Solutions
Global Product Management Frameworks
