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Beta Launch Research & Insights
Whether a startup, SME, or corporate, our analysis of pressing issues and original thought will ensure you are equipped with practical insights to solve specific problems you have. Here, our experienced team share their perspectives on critical business problems tech and marketing leaders face, so you can ensure the outcomes you want.
Helping Product, Tech, and Marketing Leaders Navigate Business Problems Using High-Quality Insights
Are You Experiencing These or Similar Issues?
Difficulty in staying abreast of rapid technological advancements and driving business value through tech?
- Challenges in personalizing the experience for customers across their digital journey in this data-driven era?
- Frustrated with third party development companies and consultants who don’t understand your business or domain?
- Difficulty in generating new business online and reaching digital growth targets through traditional digital campaigns?
‘Corporate UX’: Practice Gaps and the Path to Customer Satisfaction and Improved Financial Performance
A pivotal survey by Nielsen Norman Group illustrated how spending 10% of a company’s development budget on usability or UX redesign can.....
How Traditional Views on Legal Complexity Intimidate Clients
The legal world is changing fast with technology, but the shift to digital services by law firms hasn't made clients equally eager to use...
The Balancing Act: AI-Based Legal Services vs the Human Touch
In recent years, the legal landscape has witnessed a notable transformation with law firms increasingly turning to digital solutions to...
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Digital Services: the Banking Industry’s New Problem Child
Difficulty in staying abreast of rapid technological advancements and driving business value through tech?- Challenges in personalizing the experience for customers across their digital journey in this data-driven era?
- Frustrated with third party development companies and consultants who don’t understand your business or domain?
Can Poor ‘Productization’ Stop Clients from Consuming Legal Services Digitally?
Productizing legal services is a well-established concept in the legal profession, shifting from traditional one-to-one consultations to...
The Human Lens on Legal Tech: How Perceptions and Biases Shape What Clients Do
Perception, according to Black Law's Dictionary, is 'taking into possession'—a process through which the brain interprets sensory informa...
Why Law Firms Transform but Clients Standstill: The Problem of Low Adoption of Digital Legal Services and Self-Service
The numbers globally indicate rapid digitalization in legal. For example, in research commissioned by the Solicitors Regulation Authority...
How Small Businesses Can Create Competition to Attract Cautious Buyers Online: Applying Principles from the Tech Marketing Classic ‘Crossing the Chasm’
“Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore is often hailed as the...
Unique Omani Tech Start-Ups: Innovation Across Hospitality, Legal, and Mental Wellbeing
As a sequel to our initial feature on some of the most unique tech startups from Oman, here we highlight another three from the colourful...
Tides of Change: Exploring Oman’s Vibrant Female Startups and Technopreneurs
While Oman is historically renowned for its rich cultural heritage, warm people, and beautiful landscapes, the country is gradually...
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