Beta launch basics

A Body of Product and Marketing Knowledge and Templates for True Product Leaders

From chapter-wise book reviews on product classics like ‘Crossing the Chasm’, our suggestions on top online marketing courses, to easy templates for LinkedIn outreach, Beta Basics is our curated selection of essential knowledge for you to become a real product leader!
Book Reviews

Get the Actionable Gist of Product and Marketing Gospels, Chapter-by-Chapter

Our easy-to-read book reviews deconstruct digital product classics like ‘The Four Steps to the Epiphany’ and ‘The Lean Product Playbook’. Our simplified versions will help align your products and strategies accordingly and lead mega-successful products!
Suggested Courses

Boost Your Product Credentials with Top Courses!

Product Marketing

Master the full range of marketing for digital products with these courses from digital marketing authorities like HubSpot and Ahrefs! Learn B2B account-based marketing, inbound strategies that include SEO and blogging, content marketing, and more.  

Agile Software Development

Get agile certified with top courses across areas such as agile project management and development from top names including Google, IBM and Atlassian. Try out these interactive courses for yourselves and edge past your peers!

Product Management

Essential for product managers, these courses from world-reputed institutions like Product School, Google, and Stanford will help you become a product leader and build and manage products customers love!

Inbound Marketing Optimization Course
  • Beginner friendly
  • 7 Lessons
  • Certificate
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Blogging for Business
  • Beginner friendly
  • 40 Lessons
  • Certificate
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Google SEO Fundamentals
  • Beginner friendly
  • 4 Modules
  • Certificate
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Digital Marketing Course
  • Beginner friendly
  • 9 Lessons
  • Certificate
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Agile Project Management
  • Beginner friendly
  • 4 Modules
  • Certificate
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Learn the Truth About Agile versus Waterfall
  • Beginner friendly
  • 13 Lectures
  • Certificate (Paid)
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Fundamentals Of Agile Software Development
  • Beginner friendly
  • 3 Modules
  • Certificate (Paid)
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Advanced Topics and Techniques in Agile
  • Advanced
  • 4 Modules
  • Certificate (Paid)
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Product Management Fundamentals
  • Beginner friendly
  • 4 Modules
  • Certificate (Paid)
View Course
Great Product Manager
  • Beginner friendly
  • 15 Modules
  • Certificate
View Course
Software Product Management Specialization
  • Beginner friendly
  • 6 Courses
  • Certificate
View Course
Product-Led Growth Micro-Certification (PLGC)
  • Intermediate
  • 20 Lessons
  • Certificate
View Course
Careers

Help Shape a Global Tech Behemoth

Whether in marketing, product, testing, development, or design, we believe problem-solving is at the very core. We invite you to join a community of like-minded problem solvers and enjoy growing across work and life together with us. Explore the many Beta opportunities listed below!
Templates & Scripts

Fast Track Sales Growth
with Our Cheat Sheets

Discovery Question Pro

Master the all-important discovery stage of customer development with questions you can ask potential customers to build informed products!
  • 10 open-ended questions that will help you understand customer needs
  • Deep product and project experience in South Asia, Europe and Australasia

LinkedIn Outreach Scripts

Become a champion at cold outreach messaging via LinkedIn so you can get responses from leads that you can convert to calls!
  • 5 sets of outreach scripts you can use at each stage of lead qualification
  • Just plug in the name of your lead and other details in placeholder areas
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