Crossing the Chasm Deep Dive: Tech Marketing and Selling to Enjoy Mainstream Product Success
A globally acclaimed tech marketing bible that’s helped 1000s of startups unlock hyper product growth and market success, our breakdown of Geoffrey Moore’s classic will help you understand the product adoption lifecycle stages and cross the gap to enjoy 10x growth!
For Mass Adoption of High-Tech Products
A Guide to Move from the Early Market into the Mainstream
This startup classic launches into the adoption lifecycle for high-tech products, introducing the continuum between those who demand the latest things vs those who want final solutions and convenience. It illustrates clearly where a particular product may fit, so you don’t fail to meet the unique needs of each group and miss going from the early market into the mainstream.
1,000,000+ Copies Sold
10+ Languages
The Crux of This Tech Marketing Manifesto: Master the Lifecycle and Speed Up Adoption Across All Its Segments
Clearly understanding the technology product adoption lifecycle’s five segments, progressing from innovators to laggards, will help you see the massive gap between those who want to be the first to get new things and those who’d rather wait until they know the technology in full before using it. Know the different segments, pick a market that matches, maintain focus, cross the chasm and realise 10x product growth!
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