The Four Steps to the Epiphany Deconstructed: Avoid Costly Startup Flaws and Go for Product Gold
A bestseller responsible for launching 10,000+ startups and corporate ventures, our practical guide to customer development according to Steve Blank’s 4-step method will help iron out flaws in your product or business plan to build commercially successful products.
Successful Strategies for Products that Win
A Compass to Guide You as You Build a Successful Business
The book explores the power of the 4-step customer development process in full, showing a refreshing alternative to executing a plan without adequate information and research. This product and business classic first showed thousands of startups and founders the many errors actual companies commit, so they could avoid them and enjoy product success.
10,000+ Startups Launched
5,000+ New Corporate Innovation Ventures
The Path to Epiphany: A Clearcut 4-Step Customer Development Model to Test Your Initial Product and Market Ideas
These four steps will help you properly organize aspects of your startup business such as customers, sales, marketing, and business development, without flailing in the dark. The CDM model divides all the customer-focused activities in the nascent stage of a company into four distinct steps that a startup can follow. Master each part of customer development and guaranteed is the epiphany!
Beta Basics Book Review Series
You You May Also Like These Other Product, Customer, Marketing and Sales Classics May Also Like
Stand Out in a Sea of Digital Products in the Experience Era
Careers
Join a community of like-minded problem solvers and enjoy growing across work and life equally.
View Openings
Say Hello
hello@betalaunch.io+61 3 9917 8629
© Copyright 2025 Beta Launch. All rights reserved.
Book a Meeting
If you'd like to speak with us about a specific development, product, or UX challenge or need, we'd be happy to schedule some time to discuss it. Book a meeting with us below.
Book a MeetingGet a UX Design Quote
Our convenient 'get a quote' feature allows you to get a realistic quote based on a set of questions about your app or platform and UX design need. Get a quote below.
Get Quote