HAL CAPITAL
How HAL Capital Simplified Financial Access for the Underbanked in Oman and Kenya Through Innovative UI/UX Design
Beta Launch streamlined the user journeys on HAL Capital and revamped the mobile app experience, making it simpler and easier for our customers to access our financial solutions. Their approach extends beyond interface design, focusing on the entire user experience.
Client
A FinTech startup serving the MENA region, HAL Capital specializes in providing alternative financing solutions. It aims to foster economic growth by empowering underbanked MSMEs in Oman and Kenya through a user-friendly app.
Industry
FinTech
Region
MENA, Oman
Products and Services
Dishwashing Technology, Cleaning Products, and Food Safety Solutions
Client's Strategic Focus
HAL Capital, led by Lutfi Al Shukaili, aims to break down financial barriers and provide accessible financial solutions to the underbanked population in Oman and Kenya. As a Sharia-compliant FinTech, HAL Capital focuses on fostering economic growth by offering alternative financing options tailored to the needs of Micro, Small, and Medium Enterprises (MSMEs) and individuals.
The company recognized the need for a user-friendly app to simplify access to their financial solutions, ensuring a seamless and efficient experience for their customers.
The company recognized the need for a user-friendly app to simplify access to their financial solutions, ensuring a seamless and efficient experience for their customers.
Product or Project Spotlight
The HAL Capital app serves as a vital tool for underbanked MSMEs and individuals to access financial solutions. Our project focused on redesigning the UI/UX to enhance the user experience, making it more intuitive, contemporary, and efficient.
User Flow
Context for Product Need
The previous version of the HAL Capital app faced several challenges:
Complicated user journeys, including sign-up, log in, and loan application processes- Outdated UI/UX design that did not resonate with the target audience
- Difficulty for users in navigating the app and accessing financial solutions
Recognizing these issues, HAL Capital sought to improve the overall user experience, ensuring that their customers could easily and effectively access the financial services they needed.
The Solution
Our approach to redesigning the HAL Capital app focused on creating a streamlined and user-centric experience. By simplifying user journeys and updating the UI/UX design, we ensured that the app was intuitive, engaging, and accessible for all users.
User Journey Simplification: We redesigned key user journeys, including sign-up, log in, and loan application, to make them straightforward and user-friendly.- Contemporary UI/UX Design: The app's interface was revamped with a modern design that appeals to the target audience and enhances usability.
- Enhanced Navigation: Improved navigation features ensured that users could easily find and access the financial solutions they needed.
Business Outcomes Unlocked
Revamping the HAL Capital App: Enhancing Accessibility and User Satisfaction
Our redesign of the HAL Capital app resulted in significant improvements for their users:
Our redesign of the HAL Capital app resulted in significant improvements for their users:
- Streamlined Access: Simplified user journeys enabled customers to quickly and easily access financial solutions.
- Improved User Satisfaction: Contemporary design and intuitive navigation increased user engagement and satisfaction.
- Broader Reach: Enhanced app experience attracted more MSMEs and individuals, expanding HAL Capital’s customer base.
