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Beta Launch Research & Insights
Whether a startup, SME, or corporate, our analysis of pressing issues and original thought will ensure you are equipped with practical insights to solve specific problems you have. Here, our experienced team share their perspectives on critical business problems tech and marketing leaders face, so you can ensure the outcomes you want.
Helping Product, Tech, and Marketing Leaders Navigate Business Problems Using High-Quality Insights
Are You Experiencing These or Similar Issues?
Difficulty in staying abreast of rapid technological advancements and driving business value through tech?
- Challenges in personalizing the experience for customers across their digital journey in this data-driven era?
- Frustrated with third party development companies and consultants who don’t understand your business or domain?
- Difficulty in generating new business online and reaching digital growth targets through traditional digital campaigns?
‘Corporate UX’: Practice Gaps and the Path to Customer Satisfaction and Improved Financial Performance
A pivotal survey by Nielsen Norman Group illustrated how spending 10% of a company’s development budget on usability or UX redesign can.....
How Traditional Views on Legal Complexity Intimidate Clients
The legal world is changing fast with technology, but the shift to digital services by law firms hasn't made clients equally eager to use...
The Balancing Act: AI-Based Legal Services vs the Human Touch
In recent years, the legal landscape has witnessed a notable transformation with law firms increasingly turning to digital solutions to...
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Digital Services: the Banking Industry’s New Problem Child
Difficulty in staying abreast of rapid technological advancements and driving business value through tech?- Challenges in personalizing the experience for customers across their digital journey in this data-driven era?
- Frustrated with third party development companies and consultants who don’t understand your business or domain?
A Game-Changing Tech Approach For Banks To Tackle Customer Complaints
Financial service providers need to deal with customer complaints, as a circumstance of gaps between what clients expect and what they...
How Financial Service Leaders Use Tech to Stretch Budgets and Drive Growth in Tough Times
With a global recession looming, we see banks and other financial institutions in a dilemma, needing to manage a slowdown in volume growth..
6 Questions to Answer Before Settling on A Tech-Service Provider for Your Law Firm
An increasing number of legal practices and functions in commercial and government organisations are likely to take a similar path and...
The Problem of Scale in Professional Services: Productize and Digitalize Services to Create Predictable Revenue
“If a consulting firm, say, or a law practice wants to double its revenue, it has to double its staff of consultants or attorneys. Consultan
The Top 4 Ways to Enhance B2B Customer Experience and Drive Product-Led Revenue
In a McKinsey article titled “Improving the business-to-business customer experience”, the authors state, “when executives delve into the co
How to Nurture Customer Loyalty and Create Raving Customers for Your B2B Product
The impact of customer loyalty on B2B product-led growth is unquestionable. “The implications of consumer loyalty, for B2B companies, are en
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